Giving birth is a miraculous, mind-blowing, joyous feat of nature. It also wreaks havoc on your body. Following childbirth, many women experience perineal pain, achy breasts, and constipation - and that’s just the “normal” stuff.

Then, there’s stress urinary incontinence, an incredibly common condition that affects up to 31% of postpartum women. Yep, you read that right. Nearly one-third of women experience leakage within six months after giving birth.

But it doesn’t have to be that way, and, despite what medical providers say, a new mom should never ever “just get used to it.” Get the scoop on why SUI and postpartum are so closely linked - and what you can do about it.

What Causes Postpartum Urinary Incontinence?

After giving birth you may start leaking while bending over to pick up your little one, laughing, coughing, or sneezing. So, what gives? The answer is actually quite simple. Delivering a baby vaginally puts major stress on your pelvic floor, aka the muscles supporting your bladder.

But even women who’ve had c-sections can experience various levels of incontinence. That’s because, in addition to childbirth, the sheer act of pregnancy itself can weaken those same muscles. Hormonal changes that occur with pregnancy and postpartum also play a role in incontinence.

To top it off, in the weeks following childbirth, your uterus shrinks back to normal size. During this process, it sits directly on the bladder, which adds to your chances of experiencing leakage.

How long this kind of incontinence lasts can vary. For some women postpartum SUI only lasts for a few weeks. Others may experience it for months. And some women may have to deal with it for much longer. For others, it’s something that just won’t seem to go away.

What to Do About Postpartum SUI

There are a few ways you can deal with postpartum urinary incontinence—some of them more effective than others. What it boils down to is strengthening your pelvic floor muscles.

Kegel exercises can help you do just that. You can do them manually by gently tightening the muscles like you’re sitting on a blueberry and lifting it, until you feel your muscles rise.

Hold for 10 seconds and then relax and release. Unfortunately, following childbirth, many women don’t even have the strength to do a manual Kegel, or if they can, they’re doing them incorrectly, which can make things worse.

Whether you’re doing Kegels on your own or need some support in making a Kegel exercise happen, INNOVO is an all-in-one treatment for postpartum SUI. It offers an easy, at-home solution that’s safe and clinically-proven to treat stress urinary incontinence.

In the span it takes to make dinner, INNOVO will deliver 180 kegels right to your pelvic floor muscles with every session. Use INNOVO for just 30 minutes a day, five days a week for 12 weeks as a proven way to eliminate bladder leaks 80% of women see results in as little as four weeks.

In little time you’ll be picking up your baby, doing pilates and being a 24/7 superhero all without the risk of leaking. Because as a new mom, you’ve got way more important things to do.